LAS VEGAS—Jeremy Daggs and University and Community Credit Union have won the $10,000 prize here this morning from the CUNA Marketing and Business Development Council here as part of its Pitch contest. Daggs was one of three finalists for the prize in which credit union marketers presented their ideas to meeting attendees and then attendees voted via text for the winner.
Daggs’ idea was for a “Plan Smart, Live Smart Smart Car” that will be taken to various community events in the CU’s Stillwater, Okla.-market in order to meet members and potential members where they are. The car will include chalkboards on its exterior on which people, including school kids, can write messages (and ideally shoot a photo and distribute via social media), as well as a tablet mounted in the car to sign up members and further provide financial education.
The goal, said Daggs, is to get 50% of the people on hand at any event to connect with the CU, and then to get just 10% of those to connect with the Plan Smart Live Smart website. It is projecting $2.75-million in new business over a five-month period once it has the Smart car in place.
The prize also comes with a year’s worth of consulting assistance from Mills Marketing, Des Moines, Iowa.