TIGARD, Ore.– Unitus Community Credit Union said it has entered into a partnership with University of Oregon quarterback Dillon Gabriel to launch a series of financial education videos. UCCU said Gabriel will offer viewers tips, tools, and advice to “empower them along their financial journey.”
The deal is just the latest in name, image, likeness (NIL) agreements between credit unions and college athletes.
“Financial literacy is as important to Dillon Gabriel as it is to Unitus. He is passionate about raising awareness about finances so people can make informed decisions,” the credit union said in a statement.
‘Creative Ways to Give Back’
According to Unitus Community, Gabriel believes in using his platform to “find creative ways to give back and says financial literacy is an area where we can all use improvement.”
“Partnering with Unitus is a great opportunity to share my experiences as an athlete and an entrepreneur. I’ve learned so much about the importance of financial literacy and how the decisions we make now will impact us in the future,” Gabriel said in a statement. “If I can play a small role in getting young people to start thinking about their finances and setting themselves up for success, I’ll know I’ve done my part to use my influence for good.”
‘Values Align With Ours’
Added UCCU President and CEO Steven Stapp, "Dillon Gabriel’s emphasis on financial education will help increase awareness and knowledge among his 150,000 social media followers. Above all else, Dillon’s values align with ours at Unitus, prioritizing education and inclusion in support of brighter financial futures.”
Unitus Community said that Dillon, a native of Hawaii who began his career at the University of Central Florida before transferring to Oklahoma, where he played for one year, and then to the Oregon Ducks, will leverage his strong ties to his Hawaiian community, culture, and “ohana” or family, which align with Unitus’ support of the Ke Kukui Foundation, whose mission is to preserve and share the Hawaiian culture through education in music, dance, language, and arts.
Gabriel, in partnership with Unitus, is making a donation to the organization.
Multiple Channels
Unitus Community said the financial education series will be shared across the credit union’s social media channels, including Instagram, Facebook, TikTok, X (formerly Twitter), YouTube, and LinkedIn. Gabriel is active on Instagram and X.
Dillon Gabriel’s financial education series will be available beginning in August.