SAN FRANCISCO–Mobile is rapidly displacing commerce made through laptops and desktops.
As part of a new report examining online payments, Javelin is forecasting that shopping through mobile devices will to grow to a 42% share of online commerce by 2019, reaching $218 billion in sales. “The holiday shopping season will see fueled mobile shopping. It will also open the door to alternative payment providers who will be ready with a frictionless checkout experience,” the company said. “With e-commerce growing, it is attracting online alternative payments providers, such as PayPal Credit, who are projected to steadily siphon share from other traditional payments methods through 2019.”
Javelin noted the card networks have responded with to the threat of alternative payments providers by offering their own easy checkout services such as Visa Checkout, MasterPass and Amex Express Checkout.
“Instead of heading to stores for the last-minute gifts, shoppers will pull out their phone on the way to the party and order a last-minute gift. Consumers are clearly opting for shopping using the smaller screen while on the go”, said Michael Moeser, director of payments at Javelin. “Single-click transactions are the holy grail of alternative payments providers, as speed of the transaction is one of the top reasons consumers choose an alternative payment options.”