NEW YORK–Glia, a provider of member interaction technology, said it is supporting Unitus Community Credit Union’s effort to support the Hispanic population through its powerful chat, audio and video capabilities.
The partnership will be highlighted at Unitus’ annual Juntos Avanzamos ("Together We Advance") celebration today, which will highlight tips and best practices for how credit unions can better reach and engage with their Hispanic communities.
Unitus earned the Juntos Avanzamos designation from Inclusiv in 2021 and Glia said the credit union continues to make significant strides in expanding access to essential financial services and resources to the Hispanic population in Portland.
“The partnership with Glia accelerates these efforts, enabling the credit union to leverage innovative technology to bridge language gaps, deliver personalized support and foster a culture of belonging,” the company said.
Glia said it is participating in and sponsoring the event’s roundtable celebration dinner.
Committed to Community
"At Unitus, we are committed to serving this historically underrepresented community in a meaningful and authentic way. Our multifaceted approach consists of customized products, strategic partnerships and innovative technology," Char Sears, VP of member experience and product management at Unitus Community Credit Union, said in a statement. "Our partnership with Glia has allowed us to maintain personal connections at scale for the Hispanic community, helping them navigate the complex American financial system and pave the way for building generational wealth.”
Glia said it has enabled Unitus to offer Spanish language chat, audio and video interactions, all managed by dedicated Spanish-speaking employees.
‘Tely’ Available
The credit union has also introduced "Tely," a Spanish-language virtual assistant powered by Glia, helping provide 24/7 support and deliver a unified approach to serving its Hispanic members.
“The credit union didn’t simply translate these tools into Spanish, but engaged a diverse group of stakeholders to ensure the language was right both linguistically and culturally,” Glia said in a statement. Since deploying the Spanish-language virtual assistant, Unitus has experienced a 428% increase in Spanish-language chats and achieved an 87% containment rate, with an average handle time of just 2.21 minutes.
‘Efficient & High Touch’
"We are proud to support Unitus’ efforts to foster inclusivity for all; the values of our two organizations are deeply aligned," Dan Michaeli, CEO and co-founder of Glia, said in a statement. "With our technology, Unitus has been able to efficiently and effectively reach their local Hispanic population, all while maintaining a high touch approach and ensuring each member receives high-quality, meaningful interactions regardless of their preferred language. We look forward to participating in Unitus’ upcoming event, where we hope other credit unions will be inspired to embark on similar journeys for their communities."
About Today’s Celebration
According to the company, today’s Juntos Avanzamos celebration will bring together members, community partners, credit union leaders, lawmakers and nonprofit organizations to celebrate inclusivity.
For info: glia.com.