WOODBRIDGE, Va.—The $321-million Belvoir FCU has upgraded its mobile discount app—Belvoir Buck$—to feature over 20 local establishments where users of the application can show the discounts and receive instant savings on their purchases.
Once the app is downloaded from the Apple App Store or Google Play, users will begin receiving mobile alerts whenever they are near a discount through the geo-targeting technology.
Belvoir Buck$, powered by Larky, provides the CU’s members with discounts to more than 50 local and national merchants. Larky is a web and mobile loyalty platform that enables credit unions to provide members with customized merchant-funded point-of-sale discounts at local and national merchants using location-based smartphone alerts and personalized messaging. The Larky solution was developed by the Filene Impact Lab program of the Filene Research Institute, Madison, Wis.
Some of the local establishments where Belvoir members can receive discounts include a local car wash, yoga studio, bowling center and smoothie shop.