WOODBURY, Minn.—Ideal Credit Union’s new advertising campaign aims to help the local community understand “what’s in it for them” when they join the credit union.
Themed “Get Wiify,” the campaign’s slogan is an acronym for “what’s in it for you.” In a release, the $590-million Ideal explained the campaign targets consumers “looking for a community-oriented financial that mirrors their core values of giving back and concern for the greater good.”
The outreach campaign features billboards, digital ads, advertising on Pandora and a new Getwiify.com microsite.
“Get Wiify succinctly conveys the Ideal difference of a better way to bank,” said Ideal CU president/CEO Brian Sherrick. “We invite those in search of a community-minded, locally owned, member-focused financial partner to experience ‘What’s in it for You’ at Ideal Credit Union.”
Ads explain how Ideal is a full-service financial cooperative offering a wide range of affordable banking products and services. “Ideal is different from a bank because as a credit union, profits are used to pay back members as well as invest in local communities,” the CU explains.
Some of the things the Get Wiify microsite promotes as reasons to be part of the CU are the cash-back VIP program, better loan and deposit rates, 24/7 access, and that CU’s involvement in the community.