The Role of Values

SYDNEY, Australia–New research findings offer some hope for credit unions as they compete in a very competitive market for talent.

A survey commissioned last year by the software firm Atlassian, 61% of Millennial workers in the U.S. — currently the largest generation in the work force — said they preferred companies that take a stand on social issues, and 49% said they would quit a job that did not align with their values, both significant increases from the year before.

Chief among those values are diversity and inclusiveness. The National Association of Colleges and Employers surveys graduates every year about what they’re looking for in an employer. The %age of respondents who say that a company’s diversity is important or extremely important to them has grown every year since 2015, with 71.8% of this year’s students calling it a top priority, Andrea Koncz, the association’s research manager, told the New York Times.

What Students Are Saying

The Times said its recent reporting aligns with the findings of the survey. It quoted three students it interviewed who shared the following:

·       In addition to values, the impact that an organization has will make or break my decision to begin and remain working in a particular place.”
— Citlali Blanco, 22, human biology major at Stanford University

·       I hope my future workplace is an environment that is collaborative, inclusive and values their employees. I want a workplace where I feel safe and comfortable to share my voice, as well as a place where I will be able to continue and grow in the field I want to succeed in.”
— Rebecca Hart, 22, public relations and strategic communications major at American University

·       My workplace will likely be within either a hospital or medical office, where I hope to see even greater equity between men and women in positions of leadership. I also hope that my workplace will be wholly inclusive and represent a diverse array of individuals, both among my colleagues and with the patients we serve each day.”
— Selena Zhang, 21, computational biology major at Brown

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Copyright Year: 2026
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