Jury & Lass: Strategic Advisors To the Credit Union Movement

With decades of leadership in the credit union system, Pat Jury and John Lass bring deep experience and a trusted perspective to today’s complex challenges. As former senior executives—John with CUNA Mutual (now TruStage), and Pat with the Iowa League, CUNA, and the National Cooperative Bank—we not only understand the issues facing credit unions, we have lived them.

“We do all the work ourselves—providing practical, tailored guidance in strategic planning, leadership coaching, organizational transformation, and team alignment. Our approach is direct, collaborative, and action-oriented,” Lass said.

The current level of change is unprecedented; this moment calls for clarity, courage, and experienced guidance. Please contact us for a complimentary, no-obligation conversation about your strategic future.

“We’ve talked about strategic inflection point for years.  Now it is here.  Let’s talk about your strategic priorities and how to address them,” Jury said.