NAPERVILLE, Ill.–Balance Sheet Solutions, a wholly owned CUSO of Alloya Corporate FCU, is being rebranded. The 17-year-old company that offers investment solutions for credit unions of all sizes across the country will be renamed Alloya Solutions, effective Jan. 1.
Alloya Corporate said it envisions the CUSO providing a variety of solutions for credit unions, with the first area to be housed within Alloya Solutions to be broker/dealer services. This subset of Alloya Solutions will be renamed Alloya Investment Services, the organization said.
“We are excited to align the CUSO more closely with the Alloya brand while maintaining the broker-dealer services, including Premier Portfolio, and to also explore options for future subsets of Alloya Solutions,” said Kurt Stevenson, president of Balance Sheet Solutions.
Alloya said it provides cooperative financial services to 1,400 member credit unions and credit union entities nationally, including transaction, liquidity and investment services.