SALT LAKE CITY–Saying that customer experience (CX) management “has come of age,” Maritz CX has published a new eBook, “Customer Experience Is Your Business,” which provides a collection of best practices and thought leadership from top CX practitioners, analysts and experts to help companies build a customer-first approach that scales across the enterprise.
“In an increasingly competitive world where customers have more power, CX is emerging as a strategy to beat competitors and grow faster,” the company said. “Practitioners and leaders who understand how to launch and manage a modern CX program will reap the benefits of increased customer acquisition and retention.”
Among those sharing their insights are:
- Reframing Customer Experience – Woody Driggs, Global Advisory Customer Leader, EY
- Customer Experience on Center Stage – Carine Clark, President and CEO, MaritzCX
- Turning Insights into Action – Dave Fish, MaritzCX
- Delivering a Right First-Time Customer Experience – Jeremy Cox, Principal Analyst, Ovum Research