BETHPAGE, N.Y.—The $13.4-billion Bethpage is changing its name to FourLeaf FCU, the organization reported.
The rebrand is expected to take effect in the first quarter of 2025, including a new logo and color update.
"As we navigate an ever-evolving landscape, we recognize the importance of adapting to meet the changing needs of our members and our markets and exploring new ways to grow and expand," said Linda Armyn, president and CEO. "I'm thrilled to lead Bethpage into our next chapter as FourLeaf in a way that acknowledges the incredible foundation we have built, our ties to our Grumman history, Long Island, and a future filled with infinite possibilities."
Bethpage said the new logo was designed to reflect the future, using two intertwined infinity symbols, keeping the orange color to celebrate Bethpage's history and returning to a deeper blue to honor its Grumman founders.
“Together the colors reflect our New York heritage,” the CU said.
"This rebrand comes at a time when we are stronger than ever. We are well-prepared to create and embrace new opportunities that will enhance the members' experience, expand our reach, and enrich lives in even more communities," said Armyn. "We are growing, and the Bethpage name, while so close to our hearts, was limiting. As FourLeaf, we will harness our positive momentum to empower our organization and membership to thrive."