AUSTIN, Texas–Buzz Points, a provider of a rewards and marketing platform, has announced the results of a study it commissioned, "The Total Economic Impact of Buzz Points," that was by Forrester Consulting. According to the company, the study revealed that Buzz Points, which supports the ‘bank local, buy local’ movement, could generate 139% ROI for CFIs over three years.
Forrester Consulting identified four major benefits for participating CFIs, the company said:
* Buzz Points helps CFIs attract incremental customers to the tune of $466,200 in incremental fees over three years.
* Buzz Points customers increase their card swipe volume, boosting non-interest revenue by more than $460,000 over three years.
* Buzz Points incentivizes incremental loan income, amassing $2.4 million in new loans that generated $41,787 in interest income over three years.
* By offering points to drive specific consumer behavior, like enrolling in electronic statements, Buzz Points reduces the cost of incentives for customers by more than $10,500 over three years.