RANCHO CUCAMONGA, Calif. – CO-OP Financial Services said its new CO-OP Locator app now makes it easy for smartphone users to locate any of nearly 30,000 surcharge-free CO-OP ATMs and 5,600 locations in the CO-OP Shared Branch network.
The downloadable locator app for Android and Apple iOS devices is available to the 60-million members of credit unions participating in CO-OP ATM and CO-OP Shared Branch, the company said.
“Research indicates the reputation of digital natives as being unconcerned with branches may be overstated,” said CO-OP CEO Todd Clark. “In CO-OP’s recent survey of credit union members, Millennials rated accessibility to branches and ATMs significantly higher than other age groups.”
CO-OP said credit union leaders can download the research Clark references at Jobs to be Done: A Roadmap to Consumer-Centric Innovation.
According to CO-OP, enhanced features of the new CO-OP Locator app include the following:
- Customized, intuitive interface – After selecting their credit union upon installation of the app, users see results specific to their membership. Because the app automatically geolocates the user, it displays results based on both location and membership, so users do not have to initiate a search.
- · Notifications – Users can opt to be alerted when locations are added, removed or changed.
- · Ride-share integration – Users that select “Get directions” may use the program’s maps feature for turn-by-turn directions or request a ride-share or Uber/Lyft pick-up. Pickup and destination information are automatically entered into chosen ride-sharing apps.
“Consumers are benchmarking the experience provided by their credit union against all the digital experiences they are having throughout their day,” said Clark. “They expect intuitive, even predictive, digital experiences that make their lives simple. CO-OP is on a journey to help more credit unions exceed the expectations of digital consumers. Sometimes this will be through technology iteration, as with the enhanced CO-OP Locator app; other times it will be consultative thought leadership on ways to reimagine the credit union value proposition in today’s digital ecosystem. In this way, we are co-creating the future of the credit union movement with our 3,500 client institutions.”
The new CO-OP Locator is available for download now on Google Play and iTunes stores.