STATESBORO Ga.–CORE Credit Union here has begun offering the “Loyalty Advantage” program to its members who finance auto loans, which it says represents a $2,400 value to the member.
The program is being offered in conjunction with Institution Solutions and provides two years of vehicle coverage, including towing reimbursement, tire replacement, and key/remote replacement, and other benefits. Members also receive a customized, branded portfolio mailed directly to their home.
“CORE exists to meet the needs of our members – providing no payment for 60/90 days has become an industry norm and does not get the attention that our package of $2,400 brings to our members,” said CORE CU CEO Robert Clampett. “We are always looking for new and innovative ways to set our products and services apart while providing a competitive advantage and exceeding our members’ expectations.”
Greg Hagen, SVP-sales with Institution Solutions, added, “Our team is unique and extremely credit union knowledgeable. We customize loan, marketing and insurance solutions for credit unions nationwide as we focus on service, support and the member experience. With our partnership, clients like CORE can see their member’s affinity strengthened which improves member retention and the bottom line, as we all know how difficult it is to survive in this razor-thin margin environment.”