GRAND RAPIDS, Mich.--CU*Answers, a 100% credit union-owned CUSO, recently sponsored two educational webinars on the topic of social media. Co-hosted by Deb Schaffer and Don Emmer of Chatter Yak!, a marketing and advertising CUSO, the training sessions covered the importance of approaching social media with a purpose and designing a strategy that will allow credit unions to reach members more effectively.
“Done right, social media can increase a credit union’s brand awareness, grow a valuable fan base, and generate a generous revenue stream,” said Deb Schaffer, director of Business Development for Chatter Yak!. Schaffer warned though that like any marketing tool, an unfocused social media strategy won’t create the return on investment that might be hoped for.
“It’s not enough to have social media; credit unions must use those tools for a specific purpose,” added Don Emmer, director of sales for Chatter Yak!. “We’re here to assist credit unions in defining that purpose, designing a strategy, and applying appropriate tactics to achieve success.”
For info: www.chatteryak.com.