WASHINGTON–CU Collaborate, an independent membership association for credit unions and their business partners, will be presenting its JoinCU product at FinovateSpring 2018, May 8-11.
“JoinCU, the first field of membership eligibility validation solution, helps credit unions compete for consumers online by eliminating or greatly reducing the obstacles and friction caused by credit unions’ eligibility rules,” the organization stated.
CU Collaborate said credit unions’ restrictive field of membership requirements are the biggest competitive disadvantage credit unions face in trying to compete for consumers, and that without JoinCU it is virtually impossible for a consumer to determine all of the credit unions that they could join and therefore determine the best financial product they can obtain.
“We’re pleased to have been accepted to demo JoinCU at Finovate,” CU Collaborate’s Founder and CEO Sam Brownell said. “JoinCU will finally make credit unions’ superior financial offerings easily accessible to consumers, allowing credit unions to compete online. Credit unions already offer the best financial products and customer service, we are just making it easier for consumers to take advantage of them. We believe this technology will drive close to ten-million consumers each year to credit unions, changing the financial services landscape in the United States.”
CU Collaborate said JoinCU seamlessly integrates credit unions’ offerings into marketplace websites and reduces abandonment on credit unions’ online applications. It also creates a referral network between credit unions.
Each fintech demo company, including CUCollaborate, went through a competitive application process to ensure top-notch innovation. Then they get just seven minutes to pitch its solution without slides and without video.