WALTHAM, Mass.–DealerRater, the car dealer review website, and CU Direct said they have entered into a partnership that allows CU Direct to integrate DealerRater reviews and ratings on its next generation AutoSMART vehicle shopping and research platform, which enables auto dealers to sell more cars faster and easier.
“Online reviews are more important than ever in the car buying process,” the companies said in a statement. “By integrating DealerRater reviews and ratings on AutoSMART's new platform, dealers can promote their strong reputation and the unique experience they offer customers. Both DealerRater Certified Dealers and non-certified dealers have the ability to display their reviews on AutoSMART. However, Certified Dealers have the added benefit of showcasing their most-reviewed employees, which provides greater exposure and transparency regarding dealership personnel, likely resulting in a more confident consumer and more transactions. They also gain a two-week reconciliation period for negative reviews, allowing Certified Dealers to communicate with unsatisfied customers through a private website panel before negative reviews go live.”
"DealerRater continues to actively and aggressively extend the reach of our review content across multiple platforms through strategic syndication agreements," said Jamie Oldershaw, General Manager of DealerRater. "AutoSMART is the perfect platform for DealerRater reviews and ratings because it allows dealers to leverage invaluable consumer word of mouth to put a spotlight on their dealerships and attract more customers."
"AutoSMART provides dealers with a state-of-the-art platform to better connect with credit unions, finalize more deals faster and generate more revenue," said Evan Etheridge, CU Direct's vice president of automotive products. "By further enhancing the platform with DealerRater's trusted reviews and ratings, we're providing even more value to our dealers, credit unions and to car buying members and consumers."
DealerRater reviews will appear on AutoSMART starting in March. Dealers can request the display of DealerRater reviews and ratings on their AutoSMART profile page by contacting their CU Direct representative.