IRVINE, Calif.—CU Direct announced it has launched Origence, a new brand for its products and solutions serving financial institutions.
The company said the Origence brand is another step in its expansion to serve the indirect, consumer, and mortgage lending needs of financial institutions through a single enterprise origination platform.
The Origence brand represents the company’s focus on leveraging its expertise in “origination” and “experience,” to enable consumers and lenders to effortlessly move through the loan process in today’s ever-evolving lending environment, the company said.
CU Direct said it will continue as a technology CUSO, “driving the new market-facing Origence brand for credit unions and other financial institutions,” as well as the CUDL brand for auto dealers. The company, which started with the CUDL indirect lending network in 1994, currently serves more than 1,100 financial institutions nationwide, helping originators fund more than $215 billion in loans over the last 25 years.
“For 25 years, CU Direct has continually evolved, developing industry-leading products and services, and disrupting longstanding processes to help credit unions win,” said CU Direct President and CEO Tony Boutelle. “Now, as we build the ultimate origination experience, the new Origence brand will create greater clarity of our breadth of solutions, as well as communicate our vision for the future of lending.”