CU Engage, Sievewright & Associates Announce Partnership

ST. PETERSBURG, Fla.–CU Engage and  Sievewright & Associates said they are partnering to provide valuable insight, trusted advice and effective analysis focused on credit union growth and relevancy for the future in payments, core, digital channels and marketing services.

The two firms said the collaboration will provide a “holistic, outside-in perspective starting with strategy and delivering results; through proven processes leveraging financial services industry veterans, and over 290 years of financial services experience.”

CU Engage said it is focused on helping credit unions with payments, digital, marketing and core evaluations and contract negotiations, while Sievewright & Associates excels at credit union industry strategic planning. Sievewright & Associates has also successfully deployed the Strategic Leadership Series membership service that credit union CEOs and industry partners tout as integral to their long term strategic planning work, the organizations said.

The organizations added that through the  collaboration, credit unions of all sizes have access to information such as industry trends, best practices, tools, and processes that allow them to supplement their existing staff and resources, delivering on the ever-changing needs of their membership.

“Often there can be a disconnect between strategy and execution,” said Mark Sievewright, founder of Sievewright & Associates, “The collaboration with CU Engage expands both organizations’ abilities to help credit unions from ‘idea conception’ to delivery. Now we can leverage our strengths to expand the depth and breadth of services we can offer to our respective clients.”

“CU Engage is thrilled about the collaboration with Sievewright & Associates and what it means for our credit union clients” added James Guild, co-founder and managing partner of CU Engage. “The access to the Strategic Leadership Series and strategic guidance at Sievewright & Associates complements our consulting practices geared toward vendor evaluations, technology investments and marketing services perfectly.” 

Co-Founder and Partner Jennifer Addabbo added, “Purposeful collaboration is a hallmark of CU Engage culture. Our collaboration with Sievewright and Associates provides us with an opportunity to combine Mark’s esteemed background and his passion to help credit unions along with our experienced team of consultants and project managers to disrupt the traditional way of consulting.”

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