DALLAS– Credit union mortgage services provider CU Members Mortgage, a division of Colonial Savings F.A., will have Dave Lieber, watchdog investigative columnist for the Dallas Morning News speak at its 18th National Mortgage Lending Conference Oct. 10-11, 2016, in Fort Worth, Texas.
Lieber will share his insight on how to build a higher profile by sharing your story, increasing attention, and gaining raving fans.
According to Lieber, he believes the credit union message is largely “undercovered” nationwide and will share the inside scoop on how to gain increased media traction – along with practical ways to make your story more compelling for greater attraction.
“The key is to actually tell a story, and I show attendees how to do that quite simply. It’s obvious, but it’s not,” Lieber said in a statement. “The second key is to show how the credit union can solve members’ problems and rescue them with their greatness. A great story communicates your message better than anything else.”
Leiber added that a consumer’s attention is so scattered today with too many streams of information. “But a great story holds people. They don’t leave because they must find out how it ends,” he says.
“We anticipate that Dave Lieber will be a breath of fresh air for our audience,” says Linda Clampitt, Senior Vice President of CU Members Mortgage. “He comes to us with the credit union member perspective, which is so valued today. He is seeing the messaging first hand and then analyzing it from a media professional’s perspective, which will be even more valued for our attendees. I look forward to all the takeaway’s in Dave’s talk.”