CUNA Mutual, Inclusiv Launch CDFI Awareness, Certification Campaign

MADISON, Wis. – CUNA Mutual Group said it has collaborated with Inclusiv to launch the Community Development Credit Union CDFI Awareness and Certification Campaign for credit unions. 

The program aims to educate credit unions not currently CDFI certified about the benefits of certification in serving members and local small businesses, and to create a network for existing CDFI credit unions to learn about and access additional resources, according to CUNA Mutual.

“Amid the economic downturn in the wake of the current COVID-19 pandemic, CDFIs have acted as lifelines and provided much needed relief to communities hardest hit by this crisis, providing payment relief, Paycheck Protection Program loans, and emergency small dollar loans, among other measures,” said CUNA Mutual.

Inclusiv was formerly known as the National Federation of Community Development Credit Unions. 

Billions of Dollars

The two organizations noted that Congress is poised to deliver billions of dollars in additional resources to CDFIs, and “there has never been a better time for credit unions serving underserved and minority communities to participate in the CDFI Fund.”

“We strongly support the expansion of CDFI-certified credit unions to help provide financial literacy and products to communities that are unserved, or underserved by traditional financial institutions,” said Larry Blanchard, CUNA Mutual Group corporate and legislative affairs consultant. “CDFI credit unions advance CUNA Mutual Group’s and credit unions’ commitment to inclusivity in serving people of modest means, whether in urban or rural communities.” 

CUNA Mutual Group and Inclusiv said they have come together to facilitate credit unions’ access to the possible $12 billion for CDFIs and Minority Depository Institutions (MDI) contained in the COVID-19 stimulus package that Congress is presently debating. To this end, Inclusiv will provide expertise, technical assistance, advocacy and resources to CDFI-certified, CDFI-eligible and MDI-designated credit unions seeking to participate in these programs. 

“We believe more than 700 credit unions would be able to access and apply for such funds,” Blanchard said. “With the credit union system, Inclusiv and CUNA Mutual Group have aggressively lobbied for such legislation since the pandemic, and we urge Congress to pass the stimulus package.”    

More Than 300 CDFI CUs

There are currently more than 300 CDFI credit unions serving as “financial first responders” in their communities, said Inclusiv CEO Cathie Mahon. Those CUs are diverse, ranging in assets from under $2 million to more than $10 billion. Collectively, CDFI credit unions manage more than $14 billion in community-controlled assets and serve more than 12 million consumers nationwide. The CDFI Fund recently awarded $45.8 million in grants to 111 credit unions, growing their outreach to communities that have been historically underserved by the financial mainstream, the organizations noted.

“While our families and communities have experienced ongoing challenges this year, CDFIs continue to prove how vital they are to the health of underbanked communities and communities of color, acting as financial first responders in times of crisis,” said Mahon. “The CDFI Fund is the federal program best positioned to address the racial wealth divide and the current economic crisis facing our nation. This campaign will create a space for sharing knowledge and tools aimed at expanding certification among eligible credit unions and deepening engagement with CDFI target markets.”

Analysis to be Conducted

As part of the awareness and certification campaign, Inclusiv said it will conduct an analysis of credit unions in target areas and provide technical assistance to credit unions interested in pursuing CDFI certification as well as to previously CDFI-certified credit unions whose certifications have lapsed. Inclusiv will be providing CDFI eligibility and certification services, along with training and technical assistance for CDFIs participating in the various CDFI Fund programs.

Inclusiv is also hosting weekly learning sessions for credit unions that would like to learn more. Register here for more information.

For existing CDFI credit unions, the organizations said Inclusiv will explore ways to help credit unions capitalize on their CDFI designation. Inclusiv will also engage CDFI credit unions in advocacy efforts for streamlined CDFI certification guidelines and additional funding to benefit credit unions.

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