SAN DIEGO – Sister companies CUSO Financial Services and Sorrento Pacific Financial, full-service broker-dealers and SEC Registered Investment Advisers providing customized investment and insurance solutions to financial institutions, have announced a new online profiling tool, BuildMyProfile, for use by investment representatives in financial institutions and their clients. The new profiling tool has been integrated fully into the companies’ proprietary dataVISION client and account management system, allowing seamless collection and integration of information throughout the system. This tool expands the suite of remote delivery tools CFS and SPF offer by extending the process to include the initial client profiling so that advisors can interact with clients from start to finish through mobile and online channels to enhance convenience and efficiency.
“While profiling software is not new to the financial services industry, this particular profiling tool incorporates new, secure, remote delivery technology,” the companies said. “Specifically, the profiler questionnaire can be sent via a secure link to a client. The client then can fill out the data as requested, close the form, and the content is available to the advisor immediately in a secure fashion, without needing to be emailed or faxed back. In addition, any information filled into the forms automatically populates the client contact record for the advisor and that data is then available in the dataVISION system for completing forms, tracking activities and servicing the client.”
Both this and the recently released mobile app, SendMyDocs, which allows clients to send documentation securely via smart phones and tablets, were developed to answer financial institution requests to support remote clients, the companies said.
A fully electronic, web-based system, dataVISION simplifies administration, communications, sales, and reporting functions and was designed from the outset to efficiently handle both the "front and back end" administration, organization, and management of accounts. It offers an intuitive workflow, advanced Boolean search capabilities, expansive reporting features, and direct integration with the clearing firm; it was designed to streamline the full account management process from input of initial client data to management reports.