NAPERVILLE, Ill.–Credit unions have begun rolling out the “light” version of the mobile app package available from CU Mobile Apps, according ot he company.
Mary Arena, CEO of New Jersey’s Middlesex County EFCU, one of the first to subscribe to the new mobile app on behalf of their 1,700+ members. “We had previously investigated a number of different mobile app providers, since our members had been asking for a Middlesex County app,” Arena explained. “The CUMA Light product was the first that was not only eminently affordable, but offered real value—including wanted features like customized links to our website and social media, mobile banking, branch locations and so forth. At less than $7 a day, the system actually costs less than providing coffee in our lobby!”
The list of ‘Light’ features includes internet/mobile banking access, social media integration, dual language capability, branch locations, customizable links to shared networks, and enhanced mobile app security that includes unlimited in-app push notifications for fraud alerts. The start-up investment of under $500, plus a monthly subscription rate less than $200.
CU Mobile Apps now lists more than 100 of the nation’s most respected credit unions among its clients—representing more than one-million members and more than $10 billion in combined assets, according to Paul Matejcak, Executive Account Manager, Mobile Products, for LSC, a CUMA partner institution.
Recent analytics reflect more than 1.2 million active users of their apps, which offer robust mobile strategies for larger markets, as well as the new CUMA Light product designed to benefit smaller to mid-sized markets.
“This is a set-it-and-forget it product—a totally customizable, turnkey, fast-to-market app—affordable and flexible,” said Matejcak. “It was designed to offer an efficient and economical way for a smaller credit union to initiate a presence in the mobile app arena. The CUMA Light app is an ideal foundation app that also allows the credit union to stay ahead of the technology curve if they want to upgrade to an enhanced mobile app at some future date.” The Light mobile app should not be confused with a mobile web app, since it offers both native and URL-based functionality, Matejcak stressed. “This app will be live or available for download in the iTunes, Google Play, and Amazon marketplaces. Its name may be ‘Light’ but it’s a heavy hitter when it comes to performance.”