PLANO, Texas–Catalyst Corporate FCU and Catalyst Strategic Solutions have introduced a new brand style and identity that the companies said better reflects their “growing organization and dedication to credit unions nationwide.”
“The new brand embodies an unrelenting commitment and passion for advising and serving the rapidly changing needs of America’s credit unions, our financial industry partners and our dedicated team members,” the organizations stated.
Catalyst and Catalyst Strategic Solutions said the goal of the “intensive branding initiative is to hone its industry-leading expertise, ignite innovative solutions and enhance digital experiences to ensure credit unions across the U.S. can better impact their members’ lives and experiences.”
Gradual Rollout
The new brand is being rolled out gradually over the next several months, with the companies saying credit unions and industry partners will begin to see the new logo and brand at trade shows, in communications, media and its website, with launch of a new, superior website planned for fall 2024.
There will be no impact to the organization’s existing business structure, products and services or account relationships, the organizations added.
“Although the brand look and logo are changing, Catalyst’s dedication to credit unions’ success through strong leadership, expertise and teamwork is not,” said Catalyst President and CEO Bruce Fox. “Neither is its commitment to the idea that credit unions are stronger together.”
A Year of Research
According to Catalyst Corporate, the new brand was the culmination of almost a year of research and development with Seattle, Wash.-based Strum Agency.
Catalyst said it gathered feedback from more than 150 internal and external stakeholders to establish baseline perceptions and to redefine its purpose: “Accelerating credit union success, enabling people to thrive.”
Catalyst said it supports this success through the following values: Passion, Teamwork Inside & Out, Leadership and Integrity.
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