ANN ARBOR, Mich. — Larky said it has been selected by the $863-million CoastHills Credit Union to launch “privy,” a mobile rewards and loyalty program that provides members with compelling discounts from local merchants based on their location and other indicators of preference and relevance.
“Partnering with so many local merchants to bring a great variety of discounts to our members is truly a win-win,” said Jeff York, CoastHills Credit Union President/CEO, in a statement. “Our members save money, and buy local. We appreciate the opportunity to work with Larky on a project like this. It’s rewarding for us, and provides huge rewards to our members.”
The privi rewards program provides members with a free, simple, and fun way to receive discounts at local businesses simply by paying with their CoastHills credit or debit card, according to the company. Larky said the privi mobile app sends users alerts on their smartphones when they are physically near a local discount. Members get instant savings at the point-of-sale. The platform can also suggest relevant products to members at the right time and place.