MUSKEGO, Wis.– – InterLutions, Corporate Central Credit Union’s wholly-owned CUSO, has released an online video campaign that introduces what it calls a “revolutionary group medical program just for credit unions,” I-Care.
“I-Care is a collaborative healthcare solution developed by credit unions for credit unions,” said Jesse Kohl, President of InterLutions. “Since we launched it earlier this year, several credit unions and their employees have already realized significant cost-savings.”
The introductory video features participating CEOs, CFOs and HR directors who present compelling reasons why they signed their credit unions up for the I-Care healthcare program, including:
- Collaboration with other credit unions to gain control of increasing healthcare challenges.
- Pooled risk among participating credit unions to reduce costs and volatility.
- Flexibility to choose from multiple networks and to customize a unique plan design.
- Increased coverage sustainability.
The video ends with a call-to-action for eligible credit unions to partner with participating I-Care credit unions around the country to collectively drive down healthcare costs, risk and volatility for the movement as a whole. Qualifying credit unions must have at least 50 employees choose I-Care coverage.
Video participants include Fox Communities CU President/CEO Greg Hilbert and AVP of HR Terri Green; Kohler CU CFO John Ehmann and HR Director Melissa Doebert; and Landmark CU CFO David Powers and HR Vice President Jodi Greenmeier.
The video campaign is part of a broader I-Care advertising campaign running across print, digital and social media outlets. The national campaign kicked off last month with a series of postcards featuring similar I-Care participant testimonials.
The first video can be found here.