MUSKEGO, Wis. –– InterLutions, Corporate Central’s wholly-owned CUSO, was recently honored with a Diamond Award from the CUNA Marketing and Business Development Council in recognition of outstanding marketing and business development achievements in the credit union community.
“The InterLutions marketing campaign reveals how the power of collaboration through I-Care helps credit unions provide better healthcare at a lower cost to their employees,” said Jesse Kohl, President of InterLutions. “Together with participating I-Care credit unions, we are spreading the word about how I-Care not only solves the healthcare challenges we all face, but also strengthens the credit union movement as a whole. We couldn’t have won this award without the credit union members who provided us with their inspired testimonials. These six folks in particular, Melissa Doebert, John Ehmann, Terri Green, Jodi Greenmeier, Greg Hilbert and David Powers gave us outstanding material to work with and were quite brave and generous to stand in front of a video camera and share their comments.”
InterLutions won the CU Association/League or CUSO Marketing category for its entry titled I-Care: The Collaborative Healthcare Solution for Credit Unions. The entry featured a national postcard and video advertising campaign that used participants’ testimonials to introduce the revolutionary credit union employee benefit solutions initiative. The I-Care campaign was created by Credit Union Story, a division of Milwaukee-based Burton Karstedt Advertising/Marketing, Inc., specialists in credit union marketing.