DCU Selects CUneXus For ‘Click to Accept’ Lending Platform
MARLBOROUGH, Mass.–DCU here said it has selected CUneXus Solutions, a provider of omni-channel, application-free lending technology, to integrate the company’s cplXpress “click to accept” lending platform with DCU’s mobile lending platform. The partnership allows DCU to deliver personalized pre-approved loan offers to their members based on location, behavior, credit, and on DCU’s lending criteria for each member, the company said.
“The CUneXus solution will help us enhance our mobile lending strategy and support our long term vision that all members achieve their financial goals as well,” said DCU senior vice president of Retail Lending Craig Roy in a statement. “It gives us the ability to underwrite, close, and fund loans quickly and efficiently, as well as deliver an easy to use front end that members will love.”
The nearly $7-billion DCU has more than 550,000 members nationwide.
CUneXus said it has also partnered with mobile personalization platform maker MobileRQ to add geo-targeting and contextual content delivery to DCU’s mobile lending solution. MobileRQ helps companies enable their mobile applications to serve highly personalized in-app content and messages to customers based on behavioral, time, and geographic triggers.
The company said its pre-screened lending technology, cplXpress, combined with MobileRQ’s advanced mobile content and messaging capabilities, will allow DCU to tailor loan offers to their members based on their borrowing capacity and the credit union’s lending criteria, and then push the offers to members as they live, work and shop. For example, a member entering an auto dealership might receive a notification from DCU that he or she is already pre-approved for a $50,000 loan, with the terms outlined. Acceptance is now only a click away.
DCU will also be the first to roll-out CUneXus’ latest product, AutoXpress. The result of a partnership between CUneXus and Edmunds.com, AutoXpress enables a complete end-to-end auto purchasing experience within the lender’s existing online and mobile banking platforms. Buyers can browse local dealership inventory in real-time, view pre-negotiated pricing, select from pre-approved loan options, review payment scenarios, and complete their vehicle purchase from anywhere with just a few clicks.