YORK– Glia, a provider of digital member service options, said it has launched a CUSO.
Glia reported it selected a diverse grouping of its credit union clients to invest and form part of an advisory committee. The client investments and establishing the CUSO, come on the heels of “significant momentum” in the space as Glia surpasses 250 credit union clients, the company said.
Some of the credit unions that have invested in Glia include Bank-Fund Staff FCU, First Technology FCU, Harvard University Employees CU, SkyOne FCU and Unitus Community CU.
Among the credit unions leveraging Glia’s Digital Customer Service (DCS) platform is the $17.9-billion First Tech.
"Glia is helping us closely align to the digital-first lifestyle of our members while driving new efficiencies for our credit union,” said Mike Upton, chief digital officer. “The partnership has been highly successful and we were pleased to extend our commitment further by investing in Glia's future."
‘Seamless’ Experience
Glia said it enables a seamless digital-first member experience across all channels—SMS, chat, voice and video—without breaking the digital connection. The company's added that its technology balances the use of AI for automating member interactions with critical human touch.
“With Glia, credit unions maintain continuity by meeting members online and keeping them there,” the company said.
"As a credit union service organization, we firmly believe in the value of credit unions and are proud to strengthen our collaboration within the community to provide technology that enables smooth, personalized member support across the digital domain," said Dan Michaeli, CEO and Co-Founder of Glia. "This investment is an added vote of confidence from our clients, and we look forward to deepening relationships with these credit unions as well as others down the line."