DALLAS–The members of a number of credit unions added a little more love during Valentine’s week kast weej when they deposit checks via mobile capture.
For the fifth year in a row, Catalyst Corporate sponsored the timely marketing campaign, specifically designed to help credit unions promote mobile capture to their members.
Called “Capture My Heart,” the campaign encouraged credit union members to simply draw a heart on checks they deposit via Catalyst Corporate’s mobile capture solution. By doing so, members at participating credit unions were automatically entered for a chance to win a $100 gift card.
Catalyst Corporate reported it provides a mobile deposit solution to nearly 100 credit unions. This year, three-dozen credit unions participated in the Capture My Heart campaign.
For the first time, this year Southwest Airlines FCU was among the participants in the Capture My Heart campaign, and its marketing team went all in, utilizing numerous channels to deliver the message to their members, Catalyst Corporate reported.
‘Good Talking Tool’
“We’ve sent emails, made Facebook postings and put campaign messaging on our lobby TVs,” said Amy Ecker, vice president of Marketing and Business Development for the $551-million Southwest Airlines FCU.
Promotional activity also involved cookies and an employee dressed up like Cupid. “It’s a fun campaign,” Ecker added, “and it’s a good talking tool for those who haven’t tried mobile capture yet.”
Southwest Airlines Federal Credit Union sent Capture My Heart information to more than 6,800 members who have already made a deposit using mobile capture, but SAFCU is also courting newcomers.
“The credit union staff even visited employees at the sponsor’s headquarters and gave out 300 cards with information attached to boxes of small candy hearts,” Ecker added. “People are liking it.
‘Seamless Experience’
Catalyst Corporate said its mobile capture integrates with nearly every mobile banking platform, providing members with a seamless mobile banking experience.
“Mobile capture is a key component of Catalyst Corporate’s next-generation TranzCapture remote deposit suite,” Catalyst Corporate said. “Mobile capture integrates with the other TranzCapture services: branch, teller, ATM/ITM/intelligent kiosk and business capture applications.”