LUTHERVILLE, Md.–First Financial FCU here has selected CU Direct’s Lending 360 comprehensive account and loan origination system (LOS).The decision by the $1.1-billion First Financial brings to more than 135 the number of credit unions leveraging the Lending 360 platform to drive both loan efficiencies and originations, according to the company.
“We’re pleased to be working with CU Direct as our new consumer LOS provider, and implementing the Lending 360 Loan Origination System,” said Dan Kriebel, chief lending officer of First Financial of Maryland. “Through our RFP process, we reviewed four major industry providers, with our primary objectives being to provide members with a more simplified, convenient, and streamlined lending experience. Other key factors considered in the RFP selection were workflow efficiency, compliance, cost, reporting capabilities, ease of installation/execution, and cultural compatibility, all of which Lending 360 demonstrated to our satisfaction.”
‘Highly Intuitive’
Ontario, Calif.-based CU Direct said the highly intuitive LOS gives credit unions the ability to drive more loans and account openings faster and more efficiently, while improving the member experience throughout the loan application and approval process. Credit unions and CUSOs gain a true competitive edge by increasing efficiency and productivity, improving overall lending performance, the company added, noting the “Lending 360system’s powerful, and configurable, workflow engine provides credit unions with a single platform that automates loan application processing activity across all consumer lending channels.”
“A great lending experience starts with ease of use; Lending 360 greatly simplifies the process for credit unions and their members,” said Brit Barker, vice president of sales at CU Direct. “We believe Lending 360 will quickly become a necessity for credit unions looking for a true marketplace advantage. We’re excited to be working with First Financial of Maryland, helping them gain a competitive edge and grow their loan portfolios by leveraging our platform’s capabilities.”
For info: CUDirect.com.