BROOKFIELD, Wis.–Fiserv said it has launched a business intelligence platform that enables financial institutions to optimize their card portfolio by harnessing market intelligence along with business and cardholder data.
According to the company, “Card Expert” from Fiserv aggregates key data and “delivers actionable insights in easy-to-use, interactive dashboards, providing financial institutions with the information they need to make critical business decisions about the performance and profitability of their card portfolio.”
Fiserv said that with Card Expert financial institutions have access to a holistic view of their business, including debit and credit transaction data, mobile app and ATM usage, risk management, loyalty program performance, contact center interactions, alerts and notifications. Dashboard galleries and customizable views of critical trends and key metrics can power growth and “remove the guesswork from portfolio optimization,” Fiserv added.
“Financial institutions are facing unprecedented market conditions that leave no room for fumbling in the dark,” said Himanshu Patel, EVP-Card Services at Fiserv. “With Card Expert they can access tangible insights to guide business decisions and help build stronger customer relationships.”
‘Robust’ Capabilities
Fiserv said organizations without a data analyst on staff will “appreciate the robust business intelligence capabilities of Card Expert. The ‘Ask Card Expert’ feature allows users to type in portfolio questions using natural language to launch powerful custom-data queries. Card Expert then proactively monitors critical key metrics and sends real-time, data-driven alerts; providing instant intelligence on portfolio metrics that are exceeding or under performing, Fiserv stated.