Fiserv Reports More Than 200 FIs Signed on for Notifi Solution Over Past Year
BROOKFIELD, Wis.– Fiserv is reporting that over the past year more than 200 financial institutions selected the company’s Notifi solution to enable the delivery of real-time event-based alerts, “providing consumers with immediate, actionable insights so they can better manage their daily financial lives.”
With Notifi, Fiserv said relevant financial events such as a low balance, a pending loan payment or a suspicious credit card transaction, automatically trigger the delivery of real-time alerts. Consumers control their communication preferences and can choose to receive alerts via email, text, a secure online inbox, or push notifications delivered through their mobile banking app.
Findings from the 2017 Expectations & Experiences: Household Finances consumer trends survey conducted by Harris Poll on behalf of Fiserv show the growing importance of offering advanced alerting options to the latest generations of banking customers, the company reported. Millennials (ages 18-37) are more than twice as likely as older generations to track the money they spend using banking alerts (36% vs. 17%). Millennials are also more likely to find it helpful to receive information about bills due and balances via alerts.
“Financial institutions are competing with many other messages and apps on their customers’ devices. Notifi helps our clients cut through the digital noise to reach customers when and how they prefer, with messages that are relevant,” says Eric Jones, senior vice president, product management, Bank Solutions, Fiserv. “This creates a deeper connection with customers and a stronger appreciation for their banking relationship.”
For info: fiserv.com.