HAUPPAUGE, N.Y.—GrooveCar announced that 20 additional credit unions signed on with its program during the first quarter.
“As credit union membership continues to grow, one of the most important products a credit union can provide its members is a car buying resource,” said GrooveCar. “Credit union members begin the car buying journey online, as 97% of buyers spend up to four months researching and shopping for a vehicle before heading to a dealership.”
The GrooveCar platform provides an inventory of five million vehicles, customized pricing, research and comparison tools, build-a-vehicle options, re-finance calculator, rebates and incentives and much more for members to use, the company said.
"We are thrilled to be able to provide a new level of service to our credit unions partners. The online auto resource is specific to the credit union and their members, regardless of the credit union's asset size. The platform delivers a customized buying experience to meet the member's changing needs, while keeping the credit union visible throughout the process," explained Robert O'Hara, vice president of strategic alliances.
"This is a powerful tool for credit unions to provide members as the digital experience continues to expand in every direction. With a mobile first design, the GrooveCar resource is the perfect complement to any auto loan growth strategy. Our newest partners agree," said O'Hara.
The new partners are: AFGM Enterprises FCU, New York, with assets of $11 million serving 1,348 members; ATL FCU, Michigan, with assets of $12 million, serving 1,838 members; Beaumont Community CU, Texas, with assets of $28 million, serving 4,046 members; Chicago Post Office Employees CU, Illinois, with assets of $19 million, serving 4,542 members; Cloverbelt CU, Wisconsin, with assets of $176 million, serving 17,148 members; Community CU of New Milford Inc. CU, Connecticut, with assets of $10 million, serving 1,950 members; Consumers Professional CU, Michigan, with assets of $73 million, serving 6,008 members; DuGood FCU, Texas, with assets of $274 million, serving 30,107 members; Eagle One FCU, Delaware, with assets of $62 million, serving 9,802 members; First Pace CU, Minnesota, with assets of $8 million, serving 1,150 members; FOCUS CU, Wisconsin, with assets of $42 million, serving 7,099 members; Generations CU, Illinois, with assets of $16 million, serving 2,000 members; Gerber FCU, Michigan, with assets of $135 million, serving 13,262 members; Gowanda Area FCU, New York, with assets of $18 million, serving 2,217 members; GR Consumers CU, Michigan, with assets of $40 million, serving 3,643 members; Guthrie FCU, Pennsylvania, with assets of $69 million, serving 7,246 members; Members Trust FCU, Ohio, with assets of $24 million, serving 4,398 members; SECNY FCU, New York, with assets of $173 million, serving 15,734 members; Tinker FCU, Oklahoma, with assets of $3.5 billion, serving 341,520 members and Wellspring CU, Texas, with assets of $44 million, serving 6,157 members
“The GrooveCar platform provides members with a host of options to satisfy the savviest of car shoppers, while allowing the credit union to be present throughout, with lead generation tools,” GrooveCar explained. “There is no better way to service the member's needs as they make one of their largest purchases. With cross-selling features for other financial products built into the platform, credit unions can benefit and help members at all stages of their buying journey.”