HAUPPAUGUE, N.Y.–GrooveCar has announced the winner of its “Take a Free Ride” promotion. The contest was held from May 1-31 and was open to credit unions across the country looking for a chance to win a free year on the program valued at over $5,000. The winning credit union, the $10-million Victoria FCU in Victoria, Texas, was the winner through a random drawing.
“The program continues to grow in popularity as credit unions are looking for an affordable way to reach members through their own branded, digital platform. GrooveCar is that resource and we wanted to create excitement in the industry with a full year giveaway of the program, along with our award winning marketing support,” said Robert O’Hara, Vice President of Strategic Alliances with GrooveCar, the online auto buying resource for credit unions and members.
The company said its digital platform drives engagement with members, credit unions and dealer partners.
“Creating a connection between these three groups is a very powerful tool for increasing auto loan growth,” said O’Hara, adding, “The platform helps credit unions predict when members are at various stages in the car buying process. This is true power for credit unions and auto dealerships also vying to serve the member.”
The contest was designed to draw awareness to GrooveCar and educate credit unions about digital strategies that work to capture more leads and engagement.
Victoria FCU will have an auto buying platform completely customized to their needs.
“Victoria Federal CU is very excited about the loan growth potential we feel that GrooveCar will bring to our credit union,” said Jenny Ruiz, CEO. “We are thankful for the opportunity that the ‘Take A Free Ride’ campaign has offered us”
Turn-around time for getting the program running is generally less than two weeks, said GrooveCar. “Our winning credit union realizes the importance of providing members with an auto research and shopping experience that is on par with all other internet digital offerings. Keeping members satisfied is accomplished through this innovative resource.”