HAUPPAUGE, N.Y.—GrooveCar has introduced the July Summer Road Trip, a promotion to help GrooveCar credit unions move indirect auto loans with their members.
Members who take out a loan through the GrooveCar service are invited to post selfies of themselves sitting in their new car across all social media channels using #CUROADTRIP. To win prizes, members must tag both their credit union and the dealership where the vehicle was purchased.
“Each day, winners chosen for the daily prize and will also be entered to win one of two final grand prizes,” explained Frank Rinaudo, senior vice president of GrooveCar.
Grand prizes are a full expert car detail worth $250 from Collector Car Showcase in Oyster Bay, N.Y., and a weekend road trip for two to The Great Wolf Lodge in Pennsylvania’s Pocono Mountains.
“GrooveCar also recognizes there are other members who may not want to be part of the promotion, so all members who register during the month of July will receive a $300-off coupon towards their car purchase during July, good at participating GrooveCar dealerships,” said Rinaudo. “Daily prizes for the best selfies to #CUROADTRIP include a beverage cooler bag loaded with great gifts including sunglasses, a Frisbee, a selfie stick and a sunshade.”
The July Summer Road Trip was created as part of the annual series of marketing programs GrooveCar sponsors for credit unions on its indirect auto loan program.
“This event celebrates America’s love for automobiles,” said Rinaudo. “July is a great month to get members into a new vehicle and what better way to send this message than through a promotion. This is one of four promotions we run for credit unions on our indirect program during the year.”
During the spring, credit unions participated in the Technology Drives event, designed to expose members to the newest technology found in vehicles while also promoting GrooveCar’s dealers. “Each event brings excitement to the car-buying process, helps credit unions engage the Millennial market and allows credit unions to reach all members through a different venue,” added Rinaudo.
Each promotion comes with a suite of marketing materials for the credit union to utilize over multiple media platforms. Credit unions participating in the July promotion receive the following:
- A video promoting the event customized to the credit union’s specific branding
- Flyers and posters
- Specially designed webpages, social media posts and Facebook advertising
- Radio scripts, banner ads, newsletter ads and digital email designs.
“The promotions are not only well thought out but also come with the means of engaging with the member. The suite of collateral materials, customized to match each credit union’s brand, has the look and feel of the credit union. All the tools needed to have a promotion and execute it, are done for the credit union,” said Rinaudo.
The July Summer Road Trip will run the entire month of July.
Participating credit unions on the program: Teachers Federal Credit Union, Hauppauge, N.Y.; NEFCU, Westbury, N.Y.; Island Federal Credit Union, Hauppauge, N.Y.; Nassau Financial FCU, Westbury, N.Y.; Oceanside Christopher FCU, Oceanside, N.Y.; People’s Alliance FCU, Hauppauge, N.Y.; North Shore LIJ Health System FCU, Jericho, N.Y.; ABE FCU, Rockville Centre, N.Y.; and Winthrop-University Hospital Employees FCU, Mineola, N.Y.