LAKEWOOD, Wash. – Another credit union has selected CUNA Mutual’s AdvantEdge Analytics solution. The $1.2-billion Harborstone Credit Union said it will partner with AdvantEdge Analytics to implement its reporting and performance management services. CUNA Mutual said the partnership will enable Harborstone to accelerate its data analytics strategy and gain better insights to deliver more value back to members.
“As our members' financial needs continue to evolve and change, a strong data analytics strategy is essential to our ability to make better business decisions, develop better products, and strengthen the right member channels,” said Laurie Leno, chief financial officer, Harborstone Credit Union, in a released statement. “AdvantEdge Analytics will help us move faster with our data strategy and shift our focus from gathering data, to truly analyzing and using the data insights to strengthen our member relationships for years to come.”
Harborstone said it will use AdvantEdge Analytics’ data visualization and intelligence reporting tools that translate data into actionable insights through simple, easy-to-use dashboard reports. “These at-a-glance views provide more flexibility and better access to data that will help Harborstone improve product development decisions, channel enhancements and member services,” the company said.
“We are looking forward to partnering with the team at Harborstone Credit Union on their data and analytics journey,” said Tim Peterson, president, AdvantEdge Analytics. “Together, we will focus on helping them transform into a more data-driven organization so they are better positioned to meet the needs of their members today and in the future.”
For info: www.advantedgeanalytics.com.