WASHINGTON–The TMG Robot has made its debut. Now it's looking for a name.
“We’re beyond excited to roll out the campaign at CUNA’s GAC,” said TMG’s Vice President of Marketing and Brand Strategy, Georgann Smith. “There isn’t a better stage for the TMG Robot, which is a visual personification of our brand message. We believe it conveys the essence of TMG’s bold thinking and innovative technologies.”
A “Say Hello to the Future of Payments” print ad has kicked off the campaign, including in the first issue of CUToday.info Quarterly, which Smith said reflects TMG’s imagination, passion, technology and ability to transform payment experiences in bold new ways.
To celebrate the launch of the campaign, which was designed by the TMG marketing team in conjunction with its advertising agency, Performance Marketing, TMG said it is hosting a staff contest to give the TMG Robot an official name.
“I’m incredibly proud of the hard work this team devoted to bringing the value of TMG to life in a simplistic, interesting and bold way,” said Smith, who noted the campaign was an outcome of a multi-year effort to map the customer journey of TMG clients. “The insight and collaboration from multiple executives and leaders outside of marketing was incredibly valuable throughout the creative process.”
Three additional variations of the TMG Robot ad will appear in credit union trade publications beginning in April. Digital ads, too, will display in both mobile and online sites sourced by the industry’s key decision makers.