BERRIEN SPRINGS, Mich.–The $713-million Honor Credit Union here is reporting it booked more than $2.4 million in loans using Yak Tracker on social media and digital channels. The $2.4 million in loans closed and funded represents 27 loans that the credit union would not have otherwise secured, and pushed Honor past the total amount of loans they booked using the Yak Tracker system in all of 2016 ($2.396 million), according to a statement from Oshkosh, Wis.-based YakTracker.
In 2016, Verve, a Credit Union set the Yak Tracker all-time record for loans closed in one year at $3.9-million, but Honor is “well positioned to surpass the record”
“We are always excited to look at Honor’s contests and learn from them,” said Bryce Roth, President at Chatter Yak!. “Honor does a wonderful job of setting up their questions, following up and tracking their results. Whenever we can, we help our other clients emulate Honor.”
Honor’s Chief Relationship Officer, Kent Figy, added “We’ve had some really good success using Yak Tracker campaigns to generate warm leads to refinance our members’ loans held at other financial institutions, saving them money. The first Home Equity Yak Tracker campaign we launched in the fall of 2016 resulted in 1,183 leads for our branch teams to contact and resulted in $1.4 million in new home equity loans. Since incorporating Yak Tracker into our regular marketing strategy we continue to see great results in 2017 as well. We are excited about continuing to leverage this partnership to provide more solutions to our members.”