JACKSONVILLE, Fla.—Jax FCU here is partnering with Lumin Digital, the credit union announced.
Lumin Digital, a PSCU company, will provide online and mobile digital banking solutions to 23,000-plus active JFCU users— approximately 60% of the CU’s membership — when the credit union goes live on the platform in April 2021, the company said.
JAXFCU said it set out to find a digital services provider that would fully integrate with its offerings, and it found an ideal solution in Lumin Digital.
“We have made a concerted effort in recent years to consolidate our fragmented services and offerings into a single solution. We believe Lumin Digital’s platform will do just that, ultimately streamlining and improving the member experience,” said Jill Thomas-Aviles, vice president of payments and deposit operations. “Given that our mobile users have now surpassed online users, the timing for this could not be better, and we are excited to launch next year.”
“As a cloud-based digital banking platform built using elite technology, Lumin Digital provides members with a tightly integrated and customized experience that matches the offerings available from larger financial institutions. In creating a truly personalized journey, Lumin Digital helps credit unions and banks better engage with their members, increase value and deepen relationships,” the company said.
What Members Say
According to CU surveys, many JAX FCU members view online banking and the website interchangeably.
Lumin Digital will allow JAX FCU to align the two channels visually, eliminating friction for users that frequent both. Lumin Digital will also allow the credit union to add business services to its digital banking offerings, the company said.
“JAX FCU was searching for a dedicated solution that would provide a one-stop-shop for its members, along with seamless integration with its other offerings, and we are extremely pleased they chose Lumin Digital to be that provider,” said Jeff Chambers, president of Lumin Digital. “We look forward to working with the team at JAX FCU to deliver our industry-leading platform and services, all customizable to each individual member.”
For more information, visit LuminDigital.com.