ORANGE, Calif.–Thirteen-year consulting and training veteran and president of Bator Training and Consulting, Kenneth C. Bator, has just completed and published his first book – The Formula for Business Success = B + C + S.
“If you have enjoyed my articles you will love my new book It has the same conversational tone many have so graciously commented that they have appreciated in my writing and speaking engagements,” said Bator.
The book discusses the need for alignment among the Brand, Culture, and Strategy within any business, institution, or organization. In other words:
* Ensuring we are promoting the proper image publicly.
* Creating the correct experience both for and through our employees.
* Using all of our resources to drive more of the right business to our business.
According to Bator, applying the B + C + S approach creates an environment where employees want to come to work and customers want to keep coming back. “Implementing the methods in the book saves organizations money by reducing employee turnover, decreasing employee discontent and even theft, and increasing employee productivity through engagement,” Bator said. “Businesses also make money from increased customer loyalty."
For info: www.btcinc.net.