ELGIN, Ill. - Lending Solutions Consulting, Inc. (LSCI) is reporting it has undergone a comprehensive rebranding effort to reflect its evolving business model. Noting that since 1996 it has provided training and consulting services for thousands of credit unions, LSCI said the rebrand embraces “new opportunities, focusing on the power of training employees and helping credit unions fulfill their mission of ‘serving the under-served,’ while improving bottom-line performance.”
The rebrand reflects both the evolution of the company as well as its enthusiasm and vision for the future, LSCI said.
"Our rebranding effort was ignited by increased demand and the desire to take branding to the next level via a more thorough and strategic approach," stated David Johnson, CEO of LSCI. “We made adjustments to match the demographic shifts occurring. Our brand transformation better represents where the company is today and our vision for the future,” Johnson added.
‘Culture & History’
In an effort to further assist credit unions in achieving their goals, LSCI said it plans to launch a marketing service offering for credit unions in Q1.
“We took time to understand the culture and history of the company, as well as the clients we serve,” said Stephanie Czekalski, LSCI’s managing director of Marketing. "This new representation demonstrates our versatility as a company - expanding our offering, pushing into new markets, and providing a full-service approach as we continue to evolve and innovate.”