SALEM, Ore.– – Live Survey, a CUSO of Maps Credit Union here, said it has partnered with with Melina Palmer, founder of The Brainy Business and host of The Brainy Business podcast, to bring behavioral economics insights into its Member Experience (Mx) and Voice of the Member tracking platform.
“We are super excited to partner with Melina,” said David Deckelmann, CEO of Live Survey, in a statement. “She brings unique insight into human behavior and psychology which we know will be beneficial to our member credit unions and uniquely position the LiveSurvey platform in the marketplace.”
Palmer, a former credit union marketer and Filene i3 alumna, said she has always been fascinated by how the brain actually works and what truly drives behavior. That interest led her to pursue a master’s in behavioral economics from The Chicago School of Professional Psychology, Palmer said.
“The human brain is complex and fascinating – I am so excited to be at the forefront of the field of behavioral economics,” said Palmer. “What we do know is that people are irrational and make illogical decisions often…but in very predictable ways. Often, small tweaks on messaging can make a huge difference – whether it is in surveys or brand language. I want to help credit unions understand the benefits of this field, and how to use that information to their advantage. Partnering with Live Survey is a great way to help the movement.”