MaritzCX is Being Formed

ST. LOUIS and SALT LAKE CITY – Maritz Holdings and Allegiance Software said they will join to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research, Inc. “The new stand-alone company will bring together the award-winning software innovation of Allegiance with the market research expertise of Maritz Research,” the companies said, adding that four “key elements” are being combined: CX software, data and research science, deep vertical market expertise, and managed program services,