PURCHASE, N.Y.—MasterCard has introduced a new logo.
The new design includes red and yellow interlocking circles, the word "mastercard" can be positioned below or to the side, rather than to the top, and capital letters have been omitted to de-emphasize "card" and play up the brand's image as an omnipresent brand. The company name is also written in a more contemporary font, Creativity-Online.com reported, noting that the new logo simplifies the brand for consumers and merchants.
"We wanted to emphasize the fact that MasterCard is no longer just a card product – the future will be predominantly digital," Raja Rajamannar, chief marketing and communications officer for MasterCard, told the publication. "We feel comfortable the change is preserving the equity and heritage and yet leveraging off of that and contemporizing it to make ourselves more adaptable."
First to receive the new branding will be the company’s MasterPass service, which will wear the new look by the end of July. The logo will then be phased into other offerings in the coming months, Creativity-Online.com reported, adding that MasterCard sees the logo someday appearing without the word "MasterCard." MasterCard said 81% of the global population is able to identify the brand by just seeing the red and yellow circle.