PURCHASE, N.Y. – Mastercard said it has entered into an agreement to acquire SessionM, a customer engagement and loyalty platform behind some the world’s best-known brands—including retailers, airlines, restaurants and CPG companies. relationships.
The company said the addition of SessionM will enhance its ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights.
“Consumers’ expectations about their experiences with brands are changing,” said Francis Hondal, president, loyalty and engagement at Mastercard. “We believe that the future of loyalty needs to be re-imagined to enable seamless digital experiences, and SessionM’s consumer-centric capabilities will help us broaden our value to marketers across sectors in exciting new ways.”
Mastercard noted many businesses are seeking to reinvent their loyalty programs to better serve increasingly digital consumers, and that SessionM helps brands create and manage consumer engagement and loyalty programs with industry-leading technology that powers a complete loyalty solution — from data management to campaign execution to program measurement.
Shared Commitment
“SessionM shares Mastercard’s commitment to creating experiences that drive lasting loyalty and meaningful, impactful customer engagement,” said Lars Albright, co-founder and CEO of SessionM. “We look forward to joining the Mastercard family and to bringing our innovative technology to even more customers in more places around the globe.”
Terms of the agreement were not disclosed and the transaction is anticipated to close in the fourth quarter.