LATHRUP VILLAGE, Mich.–Michigan First FCU here has selected Insuritas to partner with it to launch Michigan First Insurance Agency.
“Michigan First leadership’s commitment to provide a full suite of insurance products where members can come to shop, compare and buy insurance as a natural extension of their promise to serve their members and leverage the powerful brand equity and trusted relationships Michigan First has created in their market,” said Jeff Chesky, president and CEo of East Windsor, Conn.-based Insuritas. “The Insuritas digital agency platform will allow Michigan First’s members, their families and small businesses to instantly get insurance quotes every time they get a loan, get their insurance policy bill in the mail, or while visiting their online banking storefront, providing a one-stop shopping solution that focuses on price, convenience, selection and exceptional customer service.
The credit union will be deploying Insuritas’ E-InsuranceAISLE, LoanINSURE® and SmartCART Technology on- line platforms to create a virtual “Insurance Aisle” inside the Credit Union that provides a powerful source of recurring, value added, non-cyclical fee income while helping more members save time and money on insurance, the company said.