PONTIAC, Mich.–Michigan Legacy Credit Union has become the first financial institution in the state to select POPio Mobile Video Cloud, a video banking solution that delivers video-enabled assistance in-branch and across web and mobile channels, as the credit union pursues an innovative branch strategy designed to take its network into the digital banking world.
“Michigan Legacy’s new strategic vision provides that ideal blend of physical and digital branch services, not just for embracing the future of banking but helping create it as well,” said POPi/o founder & CEO Gene Pranger, who created the concept of video banking with the Interactive Teller Machine (ITM), and now POPi/o as the completion of that vision. “POPi/o is thrilled to be part of the groundwork for such an endeavor, utilizing custom-built mobile video technology to reimagine the branch network by making virtual yet in-person banking experiences a reality.”
The company said that by merging mobile video chat with real-time digital collaboration between consumers and financial institutions, POPi/o’s patented platform provides face-to-face, video-enabled support with experts and representatives while simultaneously facilitating complex banking tasks, including in-video deposits and transactions, document approvals and applications, secure document exchanges, ID verifications, consultations, account management and more.
In addition to implementing video banking services through POPi/o, Michigan Legacy’s new business plan includes selling up to four existing branches and building four new branches, all with inviting features for serving member-owners in the current vicinity of the existing branch footprint. The credit union has also launched a Community Development Team for providing assistance by mobile branch staff members at a business site, delivering services to those who are unable to visit a branch during normal business hours, the company said.
“At the heart of this new strategy is Michigan Legacy’s commitment to providing unparalleled service as we continue to bolster trusted relationships with our member-owners,” said Gary Leach, EVP/COO of Michigan Legacy Credit Union. “We’re excited to bring POPi/o to the forefront of our services, providing concierge-level support via any personal device, whether at home or on vacation, or anywhere life takes you."