Webinar Planned for ‘The Mobile Experience in Auto Buying’
HAUPPAUGE, N.Y.– A webinar on “The Mobile Experience in Auto Buying” that will cover the purpose of creating a mobile experience, best practices and next-step strategies to implement what has been learned will be hosted by GrooveCar on April 4.
The company noted the Internet was the number-one information source for vehicle research and buying in 2016, and that 60% of website traffic can be traced to mobile users.
“The webinar will stress the importance of the mobile Internet as its reach expands. Shopping for cars continues to evolve and member’s tastes for how they receive that information from their credit union is also broadening,” said Eric Budzinski, AVP of Marketing, GrooveCar Inc.
Credit unions are positioned to service members and provide them with the specific and localized information they are looking for, Groovecar said, adding that understanding how the mobile experience fits into the growth strategies for building auto loan portfolios, while serving members’ needs, is one of the cornerstones of the webinar.
“The time is right for credit unions to learn about how easy and affordable it is to provide an information resource to address not only car buying interests of members, but other services as well. Mobile is something that shouldn’t be ignored and if expense is standing in the way, there are affordable options,” Budzinski added.
The April 4 webinar is scheduled for 2pm EST, and will focus on the role mobile devices play in the auto purchasing process. For info: https://zoom.us/webinar/register/1c10a4c7cfc91bb0cde7dc3c...