ATLANTA –Mobile Strategy Partners (MSP) has launched a new subsidiary, Gro Solutions, Inc., which is said is dedicated to helping banks and credit unions grow through more effective customer/member acquisition.
“Gro Account Opening is the first and only solution on the market offering online, mobile web and native mobile app account opening solutions for use by both financial institutions’ customers and employees,” the company said. “Gro Account Opening leverages GPS, imaging, wireless carrier data, email address parsing and other features to limit manual text input and reduce high abandonment rates. Whether online, on the go, or at the branch, financial institutions can open and fund new accounts in less than four minutes.”